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Cavett Robert, the "dean of speakers" and cofounder of this association, talked about how to create multi-authored books.

That is infinite leverage.

Once the book became a hit, the authors were able to leverage the "Chicken Soup" brand into many other books.

Leverage is about maximizing your results in a minimum amount of time.

If this isn't possible, read their books, listen their tapes, watch their videos, interview them if possible, and attend their seminars.

In real estate investing you may buy residential real estate with 10% down and yet you control 100% of the property.

This is the cheapest and quickest way to gain OPE.

Thousands of people have become wealthy using this system.

It takes too long to learn it yourself, so borrow or learn from others.

When Mark Victor Hansen wanted to become a professional speaker he attended the national's speaker association meeting in 1974.

It was Marks first zero-cash investment.

Big doors swing on little hinges.

Teachers, on the other hand, usually have twenty-five to forty students per class.

The large salary a ball player makes comes from the revenues of this leverage.

One idea you learn can save you ten years of work effort.

This leverage creates continuous income streams not only to the authors but also to the publishers, distributors, book stores, and many others.

Your objective is to associate with people who can share with you their powerful money making ideas.

OPT-Other People's Time.

The easiest way to become rich is to apprentice personally with someone who is rich.

The classic investment book nothing down teaches how to achieve ultimate leverage: how to buy property with little or no money down.

The book "Nothing Down" explains the power of leverage in real estate.

You get the leverage not only on your $20,000 but also on the remaining $180,000 that you have borrowed.

OPM-Other People's Money.

He capitalized on someone else's idea to personally earn $200,000 in that year (selling 20,000 copies at $10 each).

Individuals will sometimes volunteer their time in certain circumstance, but most will sell you their time, talent, connections, resources, and no-how r....

Tens of millions of these products have been and are continuing to be sold.

Within a month, Mark had adopted the idea and created a book with Keith DeGreen called Stand Up, Speak Up and Win.

When you are able to buy real estate for no money down and it goes up in value, you have created a return on someone else's money.

(e.g., Chicken Soup for the Teenage Soul) as well as other products, like the Chicken Soup calendars.

Therefore, absorb lifetime bodies of information and insight-compressed into instant use ability just for you-in the forms of books, tapes, cd's, films, videos, and seminars.

Your $20,000 investment has earned you $10,000, a 50% return on your money.

For example, if you put 10% down on a $200,000 home that goes up in value by 5% in one year, then the property is worth $210,000.

Leverage is the power to control a lot with just a little.

In the business world, there are five kinds of leverage.

It was a book that was written once, yet it was purchased by millions.

Of course, some time and effort are involved.

OPE-Other People's Experiences.

For example, the first volume of "Chicken Soup for the Soul" added lots of value.

They enrolled 14 co-contributors who each invested $2,000 to obtain 1,000 books each.

Learn all they know, meet all their contacts, and do what they do-do it even better.

However, computing a financial return on no money invested shows an infinite return.

All large sums of money embrace the generalized principals of leverage.

They have very little leverage, and thus their salary is relatively low.

OPI-Other People's Ideas.

Both the baseball player and the teacher add value (with the teacher generally seen as adding more value), yet the baseball player has the greater leverage, and thus is able to demand and receive more money for his services than a teacher.